Marketers cater to the over indulgence and guilt of Boomers

'"This was a generation raised on indulgence," says Steven Berglas, a clinical psychologist and executive coach in Los Angeles. "Boomers won't even hear of being deprived until after they've overindulged." Then, they want it. Even need it. "We're not a society that drives down the middle of the road," says Denny Marie Post, chief concept officer at Burger King. "We swerve between the two extremes."' USAToday.com