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Monday, May 08, 2006

Marketers cater to the over indulgence and guilt of Boomers

'"This was a generation raised on indulgence," says Steven Berglas, a clinical psychologist and executive coach in Los Angeles. "Boomers won't even hear of being deprived until after they've overindulged."

Then, they want it. Even need it.

"We're not a society that drives down the middle of the road," says Denny Marie Post, chief concept officer at Burger King. "We swerve between the two extremes."'

USAToday.com

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