Advertisers prey on lost idealism and "guilt" of boomer consumers

"Targeted at Conscious Consumers, ethical advertising taps into the residual idealism and guilt of activists at heart, and Boomers who have rediscovered their romantic 60s values lost or replaced temporarily by vapid consumerism, only to see the light again in their twilight years. Pair this with nagging thoughts of mortality, the afterlife and a fear of coming back as a cockroach, and you have a bolstering opportunity." "Ethical Advertising at a Glance" American Chronicle