Baby boomers spend $2 trillion a year!

"Every day in the U.S., 10,000 baby boomers celebrate their 50th birthdays. Their generation spends $2 trillion a year. Mindful of that spending, every marketer worth his or her MBA is pitching to them -- everything from new makeup lines for women who burned their bras, to age-friendly technology, to "active adult" communities, to sex." "American Boomers Now a $2 Trillion Market" MSNBC.com