Boomers plan handi-capable nation

"Universal Design, originally developed for people with disabilities, has become a major player in the housing industry...As home builders, you know the truth: UD is a great blueprint (as a metaphor and in reality) for planned communities, individual units, and any combination thereof. However, a delicate touch is needed when marketing Universal Design to a healthy, vital demographic." "Selling Universal Design to Baby Boomers" The Mature Market