Experts: advertisers fail to score with image-conscious Boomers
| "[T]he cursory commercial nod does not always appeal. Boomers gave the Cadillac ad low points in the survey, Led Zeppelin soundtrack and all.That indicates a deeper problem: Attempts to address this cohort are often laden with stereotypes, easy references to a peace sign, a Woodstock image or the idea of boomers as a selfish lot. That will only prove detrimental to companies over the long term, marketing experts say." "Aging Boomers Derided, or Ignored, by Ad Campaigns" Mature Market |
posted by Dead Hippie at 10:49 PM
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