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Thursday, July 20, 2006

Experts: advertisers fail to score with image-conscious Boomers

"[T]he cursory commercial nod does not always appeal. Boomers gave the Cadillac ad low points in the survey, Led Zeppelin soundtrack and all.That indicates a deeper problem: Attempts to address this cohort are often laden with stereotypes, easy references to a peace sign, a Woodstock image or the idea of boomers as a selfish lot. That will only prove detrimental to companies over the long term, marketing experts say."

"Aging Boomers Derided, or Ignored, by Ad Campaigns"
Mature Market

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