23 gurus later: boomers still longing for spiritual fulfillment

"In a sense, the spirituality boom is an extension of the fitness boom. The same people who learned how to jog in 1975 are learning how to pray in 2005. They took care of their abs then and must attend to their souls now. What do we know about boomers? They're used to shopping from among many choices. They're into self-help. They're both self-indulgent and tolerant. Remember these basic boomer characteristics and its easier to understand their spirituality.' "Baby Boomers, Shopping for Faith" Beliefnet.com