Boomer consumers: credulous, trendy, and eager to spend

As additional research studies like the nascent Project Apollo by Arbitron and VNU's Media Measurement and Information Group measure the impact of audience response to advertising and its relationship to buying habits, the value of reaching the baby boomer audience will be further demonstrated. For any boats still in the harbor, it's time to pull up anchor and go to where the fish are plentiful and hungry. In the world of media, the prime spot is Boomer Lake. "The Lure of the Boomer" Broadcast Newsroom