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Monday, April 30, 2007

Toyota marketing campaign shuns boomers

Toyota Motor Corp. (NYSE: TM) is breaking new ground in marketing for its kitchy Scion XB, the Frigidaire on wheels. To focus narrowly on their target market of of male trendsetters 18-35, (and perhaps to protect the brand from boomers) they are ignoring television and newspaper in favor of online marketing. The new campaign will run on web sites favored by the young and affluent and its own site,, as well as in movie trailers and enthusiast magazines.

"Toyota Thumbing Its Nose At Baby Boomers?"
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