When "grandma" is a dirty word

This is the generation that says middle age begins at 48 and old age doesn't start until 75 or later, according to Matt Thornhill, founder and president of the Boomer Project, a marketing, consulting and research firm in Richmond, Va. "Boomers are going to change what it means to be a grandparent," he says. And they want names that reflect that relationship. "Don't Call Me Grandmother: Boomers Adopt New Monikers" Jackson Sun (Tennessee)