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Tuesday, June 20, 2006

Boomer funerals for fun and profit

"No, what you need is something truly defensive -- something where growth is virtually guaranteed, an investment that's untouched by the U.S. Federal Reserve's next move or China's inflation rate or the election of some socialist in Bolivia. We're talking about the death business.

Okay, so maybe it makes you a bit squeamish to talk about profiting from the demise of millions of baby boomers. The first members of that generation are turning 60 this year. Richard Bernstein, Merrill Lynch's sharp-eyed chief investment strategist, put out a note yesterday with some investment ideas on the theme: surgical centres, pharmaceuticals, skin care products. But he neglected to mention funeral companies."

"How About a Sector with a Guaranteed Supply of Customers?"
Toronto, Canada

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