"Not Your Daughter's Jeans" seeing gold with line of boomer "fat pants"

Not Your Daughter's Jeans played with fabric, patterns and stitching techniques to create Tummy Tuck jeans, doubling up on the Lycra to make them stretchier. The pockets are stitched to create a horizontal band across the front that reduces the stretch in that area, thereby — theoretically, at least — subduing the belly. A note from Sandal-Rudes is stuck inside the pants: You can thank me later." The line has evolved to include shorts, capris and jackets. George Rudes said that eventually the company will launch a men's line, and then he won't have to wear the women's size 12. "Not Your Daughter's Jeans Is All About The Baby Boomers" Seattle Times