Hypersensitive boomers resent the aging label

Underwood, speaking at a national meeting of public transportation managers, asked those who qualified as baby boomers if they would avoid using a government service or facility if it contained the words "senior services" or "senior citizen center," even if they needed or wanted the services. The 50 boomers in attendance answered yes, Underwood said.Their unqualified response underscores the challenge faced by governments, corporations and institutions trying to sell goods and services to a generation that considers itself forever young. "Eight Words Never to Say to a Baby Boomer" Arizona Republic If you can dish it out...