Credulous boomers falling for celebrity endorsements
| In advertising, image is everything. So to attract aging baby boomers — the generation that once proclaimed "never trust anyone over 30" — advertisers are turning to some icons of their youth. Dennis Hopper, the counterculture rebel of the movie "Easy Rider," pitches retirement planning; “Star Trek's” Mr. Spock, pain relief, and “Rocky Horror's” Susan Sarandon escaped the time warp to turn back the hands of time for Revlon. "Advertisers Find the Right Pitch in Boomer Icons" MSNBC |
posted by Dead Hippie at 6:21 PM
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