Boomers: richest generation in history, one in ten a "boomer elite"

As portrayed by the media and in advertising, virtually all members of the Boomer generation are wealthy. However, only a few Boomers are truly affluent, and of these "elites" only one third relies on outside advice when making financial decisions according to a research study from Focalyst, a market research and consulting firm focused exclusively on Baby Boomers (those born between 1946 and 1964) and older consumers. In this study of more than 30,000 adults over the age of 42 in the continental U.S., only 1 in 10 (9%) Baby Boomers can be classified as Boomer Elites, defined as having an annual household pre-tax income of $150,000 or $100,000 if retired. Almost all Boomer Elites are married; college educated; and live in a residence valued at almost twice that of the average Boomer. "Boomers Are the Wealthiest Generation in U.S. History but Only One in Ten is Truly Affluent" Business Wire