Boomers: older but not necessarily wiser

The boomers have had things their own way for so long that it must seem like an entitlement. Now they want to redefine old age - 60 is the new 40 - with lifts, tucks, Botox, personal trainers, teeth whiteners, chemical peels, etc. They are afraid a society that worships youth can never develop a deep and meaningful relationship with those who are no longer young. They forget that they were the reason society first started worshiping youth. Their demographic bulge created a marketing imperative. Their pursuit of eternal youth keeps that marketing evolving to satisfy their whims. "Change 'Old Age' To Cool Age" Arizona Republic