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Tuesday, December 26, 2006

Boomers: older but not necessarily wiser

The boomers have had things their own way for so long that it must seem like an entitlement.

Now they want to redefine old age - 60 is the new 40 - with lifts, tucks, Botox, personal trainers, teeth whiteners, chemical peels, etc.

They are afraid a society that worships youth can never develop a deep and meaningful relationship with those who are no longer young. They forget that they were the reason society first started worshiping youth. Their demographic bulge created a marketing imperative. Their pursuit of eternal youth keeps that marketing evolving to satisfy their whims.

"Change 'Old Age' To Cool Age"
Arizona Republic

Comments on "Boomers: older but not necessarily wiser"

 

Anonymous Anonymous said ... (11:19 AM) : 

Teeth are not naturally white. So I hate when people use teeth whiteners, because normal teeth (like mine) don't look right next to whitened teeth.

 

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