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Thursday, June 14, 2007

Boomers: richest generation in history, one in ten a "boomer elite"

As portrayed by the media and in advertising, virtually all members of the Boomer generation are wealthy. However, only a few Boomers are truly affluent, and of these "elites" only one third relies on outside advice when making financial decisions according to a research study from Focalyst, a market research and consulting firm focused exclusively on Baby Boomers (those born between 1946 and 1964) and older consumers. In this study of more than 30,000 adults over the age of 42 in the continental U.S., only 1 in 10 (9%) Baby Boomers can be classified as Boomer Elites, defined as having an annual household pre-tax income of $150,000 or $100,000 if retired. Almost all Boomer Elites are married; college educated; and live in a residence valued at almost twice that of the average Boomer.

"Boomers Are the Wealthiest Generation in U.S. History but Only One in Ten is Truly Affluent"
Business Wire

Tuesday, June 12, 2007

My aura has a gut: UK boomers obsess about their appearance

Almost two-thirds of baby boomers in Moschis's study admitted they were 'extremely' anxious about changes in their appearance and said they would go to great lengths to look a lot younger than they actually were. This compared with just 35 per cent of their parents' generation. In addition, almost two-thirds of baby boomers thought the best years of their life were already behind them, compared with just 48 per cent of their parents.

"Baby Boomers: Broke, Ailing, and Anxious"
Independent (UK)

Sunday, June 10, 2007

So much for aging gracefully: sex show targets Canada's boomers

The pavilion was crowded with hundreds of people, young and old, but organizer David Stein said the show is geared towards a slightly older demographic who may need some help spicing up their sex lives.

"This is a way to spark and rekindle in a safe environment where, if you’re curious and open-minded, you can have some real fun."

"Toronto Sex Show Takes Aim At Bored, Tired Boomers"
Nova Scotia News

A community in fear: boomers at the gates

As a now budding member of the plague infesting our communities around the continent, with this new purchase you soon will flower here in the Roaring Fork into another rude, tailgating, speeding, gas-guzzling, resource-wasting, arrogant, impatient, materialistic and inconsiderate pig of a human who thinks the younger generations should live somewhere else. You, of course, will never give a thought, as you shove yourself upon the valley, as to the many already here who will work all of their lives and never own a home at all, and who will retire when they are dead. What is important to you is simply, you.

"You Baby Boomers"
Aspen Daily News